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Cosmetic trends 2023

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In order to enjoy healthy, youthful and radiant skin for as long as possible, it is necessary to take proper care of it and spend some time on it…. The year 2023 is a time for big changes in skin care. The daily ritual of cleansing, toning and moisturizing the epidermis should be done with good quality, natural cosmetics that will provide satisfying results. What are the cosmetic trends for 2023? What cosmetic products to opt for? We invite you to read more!

Beauty trends 2023 – natural cosmetics

One of the main cosmetic trends in 2023 is sustainable skin care. This means choosing face and body cosmetics with safe ingredients, created from plant-based ingredients (oils, oils, extracts, hydrolats, Shea butter, etc.), sourced from proven sources and organically grown. The best skin care products will be environmentally friendly, in biodegradable packaging, with a therapeutic effect that will improve the condition and appearance of the skin.

Cosmetic trends 2023 – minimalism

In 2023, it is worth betting on cosmetic minimalism. It’s not the quantity of makeup and skin care products used that matters, but their quality. It is therefore necessary to avoid using cosmetics that are not essential, such as more acids or serums. A balanced view of cosmetic consumerism also involves the use of reusable products in daily care, such as a facecloth or face wash mitt. It is also important to eliminate single-use materials by looking for greener solutions, such as atomizer tonics that eliminate cotton balls.

Cosmetic trends 2023 – UV and blue light protection

A very important cosmetic trend in 2023 is adequate sun protection. To take care of your skin on sunny days (especially during the spring and summer seasons), use a cream with SPF. It is also worth choosing to purchase a cosmetic product that will protect the skin from the adverse effects of blue light emitted by electronic devices – tablets, smartphones, monitors, etc. Prolonged and frequent exposure to blue light can accelerate the aging process (wrinkles, dry, dull complexion) due to oxidative changes in the skin.

We remind you that the safest sunscreens are mineral filters. They are considered safer than chemical filters, they work immediately after application to the skin, do not penetrate deep into the skin and do not cause irritation and allergic reactions.

Natural skin care products by Purite

To slow down the aging process and restore the skin to a healthy, beautiful appearance, it is worth betting on Purite natural cosmetics. Among other things, we recommend:

  • Purite natural face creams with rich ingredients that nourish and moisturize. The products are designed for different skin types, for example, normal, problematic, mature. Face Mousse is an ideal choice for daytime, gently soothes, regulates sebum secretion, and has an anti-wrinkle effect. Anti-acne cream with herbal formula counteracts imperfections. The nourishing and regenerating cream promotes epidermal renewal and restores balance to the skin.
  • Firming and soothing facial tonic, for vascular and acne-prone skin – the products improve skin condition, have a soothing effect, perfectly prepare the complexion for further stages of care. Each Purite brand tonic comes with an atomizer, making application simple and eliminating the need for cotton swabs, so using this product is cleaner for the environment, and the efficiency of the packaging is definitely higher.
  • Cleansing cosmetics, such as facial scrub or facial oil, are innovative products that not only cleanse the skin of dead cells, excess sebum and impurities, but also care for it.
  • Natural soap – is a product with antibacterial properties that perfectly cleanses and moisturizes the skin. Natural soaps are designed for young skin, mature skin, acne, vascular skin, sensitive skin, skin prone to irritation, etc.

In conclusion, in 2023 it is worth betting on natural cosmetics and avoiding buying unnecessary products and tools for facial care. An excellent choice would be Purite natural cosmetics. It combines the beneficial properties of plant and mineral ingredients with modern, clean production technology. The products effectively combat specific skin problems, improving skin condition, condition and appearance. The Purite brand takes care of the environment by eliminating unnecessary packaging, minimizing the use of plastic, and encourages customers to recycle through a special discount program for those who return glass packaging.


Sebastian Kawecki
Sebastian Kawecki

My name is Sebastian Kawecki, for many years my passion has been plants and herbs and their impact on human health. I am currently training as an herbalist-phytotherapist at the Institute of Polish Herbalism and Natural Therapies.
I am a consultant for Purite, a company that creates natural cosmetics using herbs from Poland as well as other parts of the world. My work with Purite allows me to share my knowledge of plant remedies, and their effects on human health, with people around the world.